Mobile Marketing is one of the newer forms of advertising and is increasingly a popular form of communication. As SMS or text messaging is currently the most common delivery channel followed by the search engine marketing and other display based campaigns, technology converted traditional marketing to mobile marketing so that it can be viewed on a mobile device.
Research estimated that over 1.2 billion people worldwide use cellular telephones and use their handsets to send and receive more than 23 million short text messages so that customers can communicate anytime and anywhere. Marketing research predicted that the mobile advertising would grow to $3.1 billion that would account 73% growth of mobile marketing in 2013.
Mobile marketing is promotional activity and advertising of any product and service that reaches you on any mobile device as a component of a multichannel campaign. Mobile marketing is rapidly changing how companies are marketing their products and services. Conversely, with the continued changes in technology, staying on top of the latest mobile marketing trends will help you better reach out to your customers.
As cellular phones are becoming such a way of life for millions of people and marketing trend, is text marketing, mobile marketing services will continue to succeed. Because of the expanding capabilities of mobile devices, the new mobile marketing channels also include new interactive marketing such as:
• GPS messaging – a specific location messaging which mobile users can pick up when they are in range
• 2D barcodes a mobile user can scan to access associated information
• LBS or location based service – sending marketing messages for businesses in the area where mobile users are connecting
• Augmented reality mobile campaigns – overlays the mobile user’s phone display with location-specific information about products and services
HeyGoTo Mobile Marketing service supports a wide variety of mobile marketing activities including:
• Advertising & Promotions – reach new and existing customers with mobile ad campaigns
• Interactive & Events – create engaging programs like Polls, Voting, and Competitions
• Information & Alerts – deliver real-time alerts to notify mobile users the valuable information and events
Mobile Marketing Services
Mobile Marketing Services offers businesses and their recipients the freedom and flexibility to communicate in:
• Bulk SMS Messaging
• SMS Messaging Surveys and Event Management
• Automated Systems Alerts and Updates
• Wireless Applications/ Custom Mobile
Why hire HeyGoTo for your Mobile Marketing Project
Instead of general platforms, HeyGoTo mobile marketing will focus on mobile platforms for users who are constantly using their phone to surf the web. Here, are the advantages:
• We will provide better ways to optimize your content for the mobile web.
• We will integrate your web pages with mobile web browsers to appeal to mobile users.
• We can improve your current website content management system aimed for mobile web browsers.
• We will adopt current marketing measures to mobile platforms.
Mobile Marketing Services Are Easy To Use
At HeyGoTo, we develop our mobile marketing services to increase our client’s visibility to their mobile audience. We use the mobile version of search engine optimization to attract a large portion of your target audience. As 30% of your customers use mobile devices to access the web, it virtually takes a few minutes to inform them of a special promotion that you are offering. With little time and effort, you can quickly and affordably inform hundreds and thousands of individuals all at once.
Call HeyGoTo today to learn more about how we can improve your mobile marketing campaigns.