Posts Tagged ‘search engine marketing’

Ad network Chitika has published interesting findings from an examination of a whole lot of search-driven ad impressions. Specifically, “Chitika looked at a sample of 41,103,403 impressions of search traffic coming into their network between June 13 – June 19.”

The company found that 26 percent of (organic) search-driven traffic was the result of “three-word searches.”  Here’s the full breakdown of organic search volume by query length:

1. Three words: 26 percent
2. Two words: 19 percent
3. Four words: 17 percent
4. One word 14 percent

http://searchengineland.com/study-three-word-queries-drive-most-seo-traffic-45222

Contact HeyGoTo at  (702) 475-4227 or go to www.HeyGoTo.com today to find out how we can help you!

Search engine optimization is a marketing strategy that many websites are employing to make their sites’ ranking go up during searches. Actually, search engine optimization employs many methods to ensure that the website has constant traffic.

Search Engine Optimization for Search Engines:

Before anything else, it is better to understand how search engine optimization works. Initially, webmasters would present a URL or a web page to the search engines operating in the Internet. From then, the search engine would try to gather relevant links and information regarding the website or URL. The information and other relevant data that these crawlers would get from the website are what the search engines would use to catalog or index the site. The relevance of the site and the rate of which it is visited has an effect on its ranking during search engine results.

Initially, search engine optimization first turned out to be a highly maneuverable business where webmasters would put irrelevant meta tags and keyword on their site to rank higher and to attract traffic. These black hat methods were soon found out by search engines and nowadays meta tags have lost their relevance in search engine optimization. Many revisions were done with search engines in order to avoid webmasters’ tactics and tricks used by search engine optimization firms which have no relevant information at all for those searching for serious ideas and materials.

Some search engines have also refused to be used by SEO companies and their blatant inappropriate ways of marketing their clients. Search engines are repeatedly banning search engine optimization companies and their clients who are noted to use black hat techniques to raise their rankings. Consistent banning of sites and SEO companies who optimize these sites can ruin a site’s integrity and bring about lesser traffic since search engines are usually what most people use to scour the Internet. Not appearing in search engine results will create a vacuum for your company and you will have to create another site if you are continuously banned from search engines.

SEO companies who repeatedly go against the search engine rules will ultimately lose clients because search engines might automatically block off their clients without any reason other than that this certain SEO company has a reputation of using black hat techniques to manipulate higher rankings for their clients. Search engine optimization can be easily manipulated just by submitting content which are rich in keywords and key phrases but have less relevance. Spamdexing is also one way of immersing the Internet with irrelevant information designed to raise rankings.

These methods are frowned upon by search engines and your site may be banned for a period of time if you or your SEO company indulge in underhand techniques. Other black hat ways that some search engine optimization firms use to raise a site’s ranking is to insert a hidden text in the site itself which human browsers can not see or detect but robotic spiders or crawlers can easily find and include in their indexing. Search engine optimization does not actually have a lot of fixed rules and regulations regarding what to do and what not do when optimizing a site.

Search Engine Optimization Methods To Raise Rankings:

There are actually many methods of search engine optimization which is why there is actually no need for black hat techniques and other underhand techniques to raise rankings. The varied ways of optimizing a site is to have relevant keyword rich content, having articles title rich in keywords, have images and pictures scaled down to a size that does not require long waiting time to load. Other methods for search engine optimization are website redeveloping, putting links and submission to search engines.

Choosing a Search Engine Optimization Company:

Many SEO companies deal with marketing a site using white hat methods, which is to say that they do things aboveboard and without offending any of the search engines. You would just have to make your choice well when you are in the market for a company to do your search engine optimization work.

One of the ways to check and see if the SEO company you wish to contract with has no underhand dealings is to get recommendations from older sites that have used the search engine optimization methods of the said company. More recent sites might not have had results yet regarding ranking and traffic so it is better to evaluate the SEO company through sites which are already more than two months old. You will also benefit by learning a little about ways of search engine optimization so you will be aware of any underhand techniques employed by the SEO company.

Contact HeyGoTo at  (702) 475-4227 or go to www.HeyGoTo.com today to find out how we can help you!

Link building services provided by companies are the different strategies which are used for increasing the links of a site on the World Wide Web. Link building has been found to be one of the very successful strategies undertaken for search engine optimization.

Search engines put a major emphasis on the links which are present on the site, to assign them rankings on search engine results. Building up links on the web is not an easy task and one needs to hire professional link building services, if you want to get the best results for your business. Each website is made differently and that is why the potential of inbound link is also bound to be different. The baseline is that the site must get good inbound links and just any other link will not work. The link building service that you will hire for your business must be effective enough to give you the best results.

Links are the important elements that helps search engine in determining the level of popularity of any site on the web. In simple words, if you have more links to your site from other site your site will be ranked highly by all the major search engines. There are some things that you must consider while exchanging links with any other site. Make sure that the site is complete, no one wants to exchange links with a site that is not complete. In fact, link building services will not be successful if you do not follow the guidelines properly. The amount of content must also be good, since search engine put a lot of emphasis on the content available on a site for ranking purposes.

A simple way for you to go about doing link building services is to type the keywords on which you want to promote your site and see the results that come up. You can browse the sites that come up in the result and see if the site provides any facility for link exchange with other sites. Well, even if you find that the site does not provide the link exchange facility, you can write to the webmaster directly and request for a link exchange program with you. Another thing you must take care for your link exchange under link building services is to exchange links only with that site, which has a higher page rank then yours.

Link building services can be obtained from several companies, but you need to be a little cautious about this. Simply make sure that you hire the link buildings services form those firms which have a very good track record. In other word, hire link building services from the best firms who have the most efficient staff working for them.

Contact HeyGoTo at  (702) 475-4227 or go to www.HeyGoTo.com today to find out how we can help you!

Some quarters in the Internet community like to believe that it takes around six months for a new website to get indexed on Google, and this might also be the case with other search engines.

But there certainly is a faster way to have your website indexed on Google, it is through link building. In link building, you get in touch with other website owners or webmasters by emailing or calling them, and getting them to link their website to your own.

There are currently three types of links: one-way inbound links or links coming in to your website; reciprocal links or mutual links between your website and the other website; and three way links. Three way links are actually a ploy by webmasters, who own multiple websites, to build up a specific website. With a three-way link, webmasters will link your site to their site. In return, they will ask you to link to the website they are building up.

Link building is the one aspect of SEO that is the most time-consuming. But if you are a website owner, it should be on your to-do list because of the following:

Faster indexing on Google

Aside from marketing your website, one of the most important things you should do is to tell the search engines about your website. Left alone without link building, it will take about six months to get Google’s sand box.

With links, Google indexes your website for as short as within 24 hours, especially if the links are coming from old websites with high Page Ranks. Search engines have indexed those websites time and again.

Top ranks On Search Engine Results

In 2006, an SEO contest was held in the Philippines to determine what SEO techniques are very effective in getting a website to the top of search engine results. Guess what technique the winners of the SEO contest used?

If done right and persistently, link building will get you at the top of search engines. Make sure that the anchor text to your website contains your keywords in the anchor text. Anchor text is the text on the other website that hyperlinks to yours.

Generate Traffic

Link building is also a great way to drive traffic to your site. Since your link partners have their own set of visitors, you increase your chances of those visitors finding you if your sites are linked.

Prospects for Useful Partnerships

Your link building efforts will ultimately lead you to other sites that are strategic to your website and your business. Chances are your link building prospects are also linking to your direct competitors.

Don’t overdo link building though. Google once applied a dampening filter when it found out that the average content-rich website took one year to link with 100 other relevant links, but found a similar website that had 200 to 300 per month. This is because the overdone link building efforts were seen as efforts to manipulate Google’s results. SEO experts believe this is what happened to the websites that disappeared from the search engine’s index altogether. Let www.HeyGoTo.com handle these services for you.

One of the latest forms of online advertising, video marketing has emerged as a great way for businesses to brand their name and website. Through video, businesses are able to embark on marketing campaigns that drive large amounts of customer traffic to their websites.

Although video content is incredibly popular throughout the Internet, the benefits of the tool have not yet been fully recognized by most businesses. Because of this, the few who dare to take the step into the world of video marketing are having greater results because there is so much demand for the content but not enough supply.
In order to makes sure that you’re getting the most benefits from your efforts online, you need to have the greatest possible conversion rate on your web pages. Internet browsers have incredibly short attention spans and are very unlikely to stay on a page for more than a minute. Videos grab their attention and force them to stay put and keep them interested in your site and business. Because videos require incredibly small amounts of effort on a customers part, they’re more likely to watch the entire thing through than they would be to read a page worth of content.

Videos can contain a number of different kinds of content that relates to your business, products or services offered. One way to incorporate video marketing is through web tutorials, introductions or demonstrations. Introductions create a bond with your customers and allow them to put a face or picture with your business. Demonstrations or tutorials are beneficial because they allow your customers to view your products and/or services first hand.
Branding allows you to position your website in the mind of visitors and helps ensure that they remember your businesses name. Great branding means that, when a consumer is seeking out a service that they associate with your name and website, they’ll return to the site to seek your service rather than the services of another business.

Video marketing is a great way to brand your site because the video can be located on several other pages throughout the Internet but will still refer consumers back to your site. Incorporate your businesses logo and name on all video streams to achieve maximum exposure.

Internet surfers are always looking to view new video content and, with the appearance of new sites such as YouTube, it’s more possible than ever for companies to place their videos on high traffic sites where consumers will see them. Branding video streams allows customers to become familiar with your business and service and captures their attention more than written content. Because the benefits of video marketing are not yet fully recognized, the companies that are brave enough to venture into new marketing territory are reaping all the benefits of this great technology. Video marketing can bring your business to the next level and, though the results may not come right away, more success will be seen in the future.

Search Engine Optimization is key when competing in todays market. In this article Search Engine Expert, Aaron Muller talks about the Top 3 Myths on Search Engine Optimization CompaniesIn this article Aaron creatively uncovers 3 myths about SEO companies.Click Here for the entire Article: http://biznik.com/articles/top-3-myths-on-search-engine-optimization-companies?utm_source=articles&utm_medium=email&utm_campaign=2010-02-03