Archive for June, 2010

Ad network Chitika has published interesting findings from an examination of a whole lot of search-driven ad impressions. Specifically, “Chitika looked at a sample of 41,103,403 impressions of search traffic coming into their network between June 13 – June 19.”

The company found that 26 percent of (organic) search-driven traffic was the result of “three-word searches.”  Here’s the full breakdown of organic search volume by query length:

1. Three words: 26 percent
2. Two words: 19 percent
3. Four words: 17 percent
4. One word 14 percent

http://searchengineland.com/study-three-word-queries-drive-most-seo-traffic-45222

Contact HeyGoTo at  (702) 475-4227 or go to www.HeyGoTo.com today to find out how we can help you!

How To Increase Your Page Rank And Web Traffic FREE

Intro

Google is the most popular and most used search engine that is used in this day and age therefore it is important to increase your link popularity to your website with links that are pointed to your site which will result in increase a of your website traffic and your Google page rank. How do you do this?

Page rank definition

Here is a definition of page rank:

Page Rank aka PR is one of the methods Google uses to determine the relevance or importance of a Web page. Page Rank is a vote, by all the other Web pages on the Internet, about how important a Web page is. A link to a Web page counts as a vote of support. If there are no incoming links to a Web page then there is no support.

Increase web traffic

To Increase Your Page Rank And Web Traffic for FREE

The best way to do this is to submit your website link to as many websites as possible the most popular methods is usually submitting your website link to web directories. There are millions of directories that you can submit your website to and they are mainly free for you to submit to.

Another method is link exchange. Link exchange is where you add a website link to your website and they will add your link to there website. This is usually occurs by a agreement by you and the webmaster or owner of the other website. This is a good way of increasing link popularity. There are websites out there that make link exchange easy and free, and you can also get a link exchange script for your website that will automate the process.

Usually if someone likes your website they will usually tell someone one about it and recommend it to them. The best thing is if that person owns a website they may want to tell the visitors of there website to visit your site. You can encourage this by adding a link to us page to your website. This page will consist of pre made html codes of your link just like this:
Website ALT tag

This will make adding your link to there website less of a task and you will have the proper alt text to your site that you want.

These are several method for you to increase your website traffic and also your Google Page Rank. Link popularity is very important for all types of websites and for many search engines to rank your websites highly in there results.

Contact HeyGoTo at  (702) 475-4227 or go to www.HeyGoTo.com today to find out how we can help you!

This video demonstrates how to conduct your own keyword research for your own website SEO (Search Engine Optimization), explaining how to use one of the best free keyword research tools (Wordtracker) and showing how you should choose your keywords. Visit Top10SEOMistakes.com to find out more.

Here is a step by step way to find aged domain using a revolutionary new software tool I developed. Check it out, and of course it’s free!

Do you tweet for SEO? With the announcement several weeks ago that Bing will index Twitter feeds (in fact they’ve already started doing so), and the immediate response by Google announcing basically the same thing, the world of SEO got a little more complicated.

So what exactly does this mean to SEO? Well, I’m still not entirely sure. Although Bing has already started indexing tweets, you can see that at bing.com/twitter, I’m not sure they’ve integrated twitter as concretely as they will into their overall architecture.

Until we figure out exactly how to play this, I’ve come up with a few basic best practices that you should follow.

1. Treat your twitter page like your regular web site. Think of it as it’s own site, which I guess it always has been. But now it’s especially important to think of it this way.

2. Treat each tweet as an outbound link and when someone mentions you or your site, treat that like an inbound link. We’re talking about Pagerank here. SeoFool.com is less than a month old and so is my Twitter account. But my twitter page, twitter.com/seofool already has a higher Google pagerank than seoFool.com which is weird but important to understand. Twitter is basically a huge link aggregator for Pagerank. Think of it like that.

3. Don’t post dozens of nonsense posts every day like “I’m looking out the window” or “I’m hungry” as I suspect this will tend to be looked on as spam, or at least less index-able material. Keep things relevant and useful, just like if you were making a post on your own web site.

4. Create conversations. The more tweets you post back and forth with other people on Twitter, the more authority you’ll probably build up in the search engines eyes. If people are always talking to you, and forwarding your tweets, the search engines are bound to notice and look at you as an authority.

Obviously these are not concrete tips. They’re just basic thoughts and ideas that I’ve started to articulate in my own mind. As time goes on, we’ll get a better understanding of Twitter as an SEO tool. Till then, it’s going to be a trial and error sort of thing.

I’m very curious what you think? Do you have any ideas on how to use Twitter as an SEO tool? If so, comment below!

Contact HeyGoTo at  (702) 475-4227 or go to www.HeyGoTo.com today to find out how we can help you!

Keyword Research. In SEO it always comes down to keyword research. I feel like a broken record, but it’s really important so I keep harping on about it.

What’s the most important part of keyword research? Longtail keywords.

Most people will probably disagree with me, but I don’t care. Longtail is where the average web site owner can really reap some nearly immediate benefits from their SEO work.

First off, what are longtail keywords? I could bore you with a mathematical discussion of the statistical distribution of keywords, but I won’t. Basically longtail keywords are just keywords that don’t get searched as often as main keywords.

Here’s an example. The keyword “SEO” gets searched for around 5 millions times globally each month. That’s a main keyword.

The phrase “Link Building SEO” gets searched for around 4,400 times per month. That’s a long tail keyword.

“SEO” is the main keyword, but the phrase “Link Building SEO” contains the term “SEO” so they’re obviously related.

Get the basic idea? A longtail keyword is one that’s related to the main keyword, but gets searched for far less each month.

So why is this important? Because most sites go after main keywords and ignore longtail keywords. Why do they do that? Because there are an infinite number of long tail keywords that relate to a main keyword and a company or web site only has so much time to focus on SEO. They just can’t possibly optimize their web sites for ALL those long tail keywords.

Which gives you, the little guy, a chance to sweep in and snatch them yourself.

I can see you asking the question…if longtail keywords don’t get searched for all that often, why would I want to get my site listed under them?

Easy, because if you string enough of them together, you can generate some decent traffic. Say you get listed in the top 3 rankings for 20 longtail keywords, and each has an average of 3,000 searches per month. That’s 60,000 potential site visitors.

Is that the same as 5 million? No. Is 60,000 a nice chunk of free traffic, enough to build a solid business around? You betcha!

And why stop at 20 keywords? Why not 40, or 100? It’s just a matter of finding them and optimizing your site to get ranked well under them. Just putting in the time.

And the beauty of longtail keywords is that there’s less competition so it’s easier to get your site ranked well for them.

Contact HeyGoTo at  (702) 475-4227 or go to www.HeyGoTo.com today to find out how we can help you!

AdWords, when used properly, will not only grow your business and list exponentially but it is very cost effective as well. There are many people who have tried using a pay-per-click program such as Google AdWords but have failed. Why did they fail?

One of the main reasons that internet marketers fail with their AdWords campaigns is because they are lazy. Honest, but true. AdWords is not a guided missile to riches that you can simply fire and forget. Like all things in life that provide a great reward, a successful AdWords campaign is something that you have to work at.

1.) Understand the Nature of the Beast

The most important thing in a successful AdWords campaign is developing an understanding of the system. It may not be rocket science but it is pretty darned close. Before you begin, head over to the AdWords site and read the FAQ. Then hit the Google search engine and visit some message boards dedicated to AdWords. If need be, pick up a guide and read it as well. The more that you know about the system and how it works, the more you will be able to take advantage of it.

Take the opinions of others into consideration but do not let them guide you. On some of the internet marketing forums you will find that many people are against AdWords and other pay-per-click systems. Many times this is because they jumped in with both feet before they understood the system and therefore they failed. You are not going to fail because you are going to take the time to do your research BEFORE starting your first campaign.

2.) Set Spending Limits

AdWords gives you the ability to set daily spending limits for keywords. Use this feature to control the cost of your ads. If you only want to spend $75 per day on advertising, set that as your limit and the system will stop serving your ads when your limit has been reached.

3.) Create Relevant Ad Copy

When creating an ad the goal is to achieve top placement at the lowest cost. One way to accomplish this goal is to include your keyword in both the headline and body of your ad. This increases the relevancy of your ad and thereby lowers the cost.

4.) Use Different Types of Keywords

How often your ad is displayed and how it is triggered is really up to you. There are 3 main keyword types that you can use.

Broad Match – example: fine dining – This phrase is entered without quotations or brackets. You ad would be triggered anytime a user enters a search string that included the words “fine” and “dining” regardless of order or placement.

Phrase Match – example “fine dining” – Enter this type of phrase with quotation marks surrounding it. Your ad will be triggered by searches that contain the words “fine dining” in that order.

Exact Match – example: [fine dining] – This type of keyword is entered with brackets. To trigger your ad a user would have to conduct a search that exactly matches the keyword phrase.

Use of keywords and match types can help your keep your costs within reason and lead to a successful AdWords campaign.

The 4 topics discussed here are but a few of the many strategies that you need to learn and understand to be truly successful in the AdWords game. Get as much information as you possibly can and use it to explode your business.

Contact HeyGoTo at  (702) 475-4227 or go to www.HeyGoTo.com today to find out how we can help you!

Search engine optimization is a marketing strategy that many websites are employing to make their sites’ ranking go up during searches. Actually, search engine optimization employs many methods to ensure that the website has constant traffic.

Search Engine Optimization for Search Engines:

Before anything else, it is better to understand how search engine optimization works. Initially, webmasters would present a URL or a web page to the search engines operating in the Internet. From then, the search engine would try to gather relevant links and information regarding the website or URL. The information and other relevant data that these crawlers would get from the website are what the search engines would use to catalog or index the site. The relevance of the site and the rate of which it is visited has an effect on its ranking during search engine results.

Initially, search engine optimization first turned out to be a highly maneuverable business where webmasters would put irrelevant meta tags and keyword on their site to rank higher and to attract traffic. These black hat methods were soon found out by search engines and nowadays meta tags have lost their relevance in search engine optimization. Many revisions were done with search engines in order to avoid webmasters’ tactics and tricks used by search engine optimization firms which have no relevant information at all for those searching for serious ideas and materials.

Some search engines have also refused to be used by SEO companies and their blatant inappropriate ways of marketing their clients. Search engines are repeatedly banning search engine optimization companies and their clients who are noted to use black hat techniques to raise their rankings. Consistent banning of sites and SEO companies who optimize these sites can ruin a site’s integrity and bring about lesser traffic since search engines are usually what most people use to scour the Internet. Not appearing in search engine results will create a vacuum for your company and you will have to create another site if you are continuously banned from search engines.

SEO companies who repeatedly go against the search engine rules will ultimately lose clients because search engines might automatically block off their clients without any reason other than that this certain SEO company has a reputation of using black hat techniques to manipulate higher rankings for their clients. Search engine optimization can be easily manipulated just by submitting content which are rich in keywords and key phrases but have less relevance. Spamdexing is also one way of immersing the Internet with irrelevant information designed to raise rankings.

These methods are frowned upon by search engines and your site may be banned for a period of time if you or your SEO company indulge in underhand techniques. Other black hat ways that some search engine optimization firms use to raise a site’s ranking is to insert a hidden text in the site itself which human browsers can not see or detect but robotic spiders or crawlers can easily find and include in their indexing. Search engine optimization does not actually have a lot of fixed rules and regulations regarding what to do and what not do when optimizing a site.

Search Engine Optimization Methods To Raise Rankings:

There are actually many methods of search engine optimization which is why there is actually no need for black hat techniques and other underhand techniques to raise rankings. The varied ways of optimizing a site is to have relevant keyword rich content, having articles title rich in keywords, have images and pictures scaled down to a size that does not require long waiting time to load. Other methods for search engine optimization are website redeveloping, putting links and submission to search engines.

Choosing a Search Engine Optimization Company:

Many SEO companies deal with marketing a site using white hat methods, which is to say that they do things aboveboard and without offending any of the search engines. You would just have to make your choice well when you are in the market for a company to do your search engine optimization work.

One of the ways to check and see if the SEO company you wish to contract with has no underhand dealings is to get recommendations from older sites that have used the search engine optimization methods of the said company. More recent sites might not have had results yet regarding ranking and traffic so it is better to evaluate the SEO company through sites which are already more than two months old. You will also benefit by learning a little about ways of search engine optimization so you will be aware of any underhand techniques employed by the SEO company.

Contact HeyGoTo at  (702) 475-4227 or go to www.HeyGoTo.com today to find out how we can help you!

Link building services provided by companies are the different strategies which are used for increasing the links of a site on the World Wide Web. Link building has been found to be one of the very successful strategies undertaken for search engine optimization.

Search engines put a major emphasis on the links which are present on the site, to assign them rankings on search engine results. Building up links on the web is not an easy task and one needs to hire professional link building services, if you want to get the best results for your business. Each website is made differently and that is why the potential of inbound link is also bound to be different. The baseline is that the site must get good inbound links and just any other link will not work. The link building service that you will hire for your business must be effective enough to give you the best results.

Links are the important elements that helps search engine in determining the level of popularity of any site on the web. In simple words, if you have more links to your site from other site your site will be ranked highly by all the major search engines. There are some things that you must consider while exchanging links with any other site. Make sure that the site is complete, no one wants to exchange links with a site that is not complete. In fact, link building services will not be successful if you do not follow the guidelines properly. The amount of content must also be good, since search engine put a lot of emphasis on the content available on a site for ranking purposes.

A simple way for you to go about doing link building services is to type the keywords on which you want to promote your site and see the results that come up. You can browse the sites that come up in the result and see if the site provides any facility for link exchange with other sites. Well, even if you find that the site does not provide the link exchange facility, you can write to the webmaster directly and request for a link exchange program with you. Another thing you must take care for your link exchange under link building services is to exchange links only with that site, which has a higher page rank then yours.

Link building services can be obtained from several companies, but you need to be a little cautious about this. Simply make sure that you hire the link buildings services form those firms which have a very good track record. In other word, hire link building services from the best firms who have the most efficient staff working for them.

Contact HeyGoTo at  (702) 475-4227 or go to www.HeyGoTo.com today to find out how we can help you!

Great info to help people better understand how Google actually works.