Mobile devices provide one of the most personal and intimate ways for marketers to reach consumers. eMarketer estimates nearly 80% of the US population has a mobile phone as of 2010. But many marketer

via Marketers Slow to Integrate Mobile Tactics – eMarketer.

With marketers engaging with consumers across multiple channels, messages must be tailored to resonate with audiences on email and social sites. But research suggests a look at simple demographics doe

via How Are Email, Facebook and Twitter Audiences Different? – eMarketer.

My company is doing a lot of work with video these days. We’ve always been heavy into text content distribution, but video is something a little new for us. We are already seeing some fantastic results, and it is clear that video is a major trend that is here to stay.

From December 2006 to December 2007, the percentage of Internet users who visited a video sharing site such as YouTube increased from 33% to 48%.

On an average day, the number of Internet users who visit a video sharing site doubled in the same period.

From year-end 2006 to year-end 2007, the number of men who had ever visited a video sharing site increased from 40% to 53%; the number of women increased from 27 to 43%. So there is still a somewhat higher proportion of men who view online video, but women are catching up fast.

In other words, a LOT of people are viewing online videos. So how do you take advantage of this phenomenon? Here are 6 keys to keep in mind when getting started:

1. Your videos do not have to be complex or look like a Hollywood production. In fact, it doesn’t even have to have actual video footage. How do you make a video without video? Just combine a voiceover or some other kind of soundtrack with still images and save it in an acceptable video format. BAM! Instant video.

2.Your videos should be short in length. The Web is a medium built for short bursts of information. You have two things going against you with long videos: people’s impatience with download times, and short attention spans. Keep it short, snappy, and to the point.

3.Your videos should be titled and tagged with the best keywords related to your business. This is absolutely critical to your business, assuming you are doing video distribution for marketing purposes. If you’re just doing it for fun, then it really doesn’t matter.

4.It is fine to distribute a video multiple times. It sounds like spamming, but it truly isn’t if you do it right and for the right reasons. The main reason for distributing a video multiple times is to give it exposure via a number of different keywords, which could potentially expose your message to many more people who might not otherwise find you. However, it is advisable to make a slight change to the video each time – length of video, file type, etc.

5.Set up accounts at multiple video sites. YouTube is the best known such site, but there are lots more. Don’t limit yourself to one site just because it happens to have the most users. Stretch out. There are online solutions that can make this process much easier if you really get serious about giving your video wide distribution.

6.Have fun! Making videos can be a very rewarding activity. And the more fun you have with it, the better your videos will be.

Contact HeyGoTo at (702) 475-4227 or go to www.HeyGoTo.com today to find out how we can help you! To read more industry information go to the HeyGoTo Blog at http://heygoto.com/wordpress/

If there is one mistake in article marketing that many would be writers make, it is probably the inclination to write articles which are nothing more than one long advertisement. This can be very costly especially when you are trying to build web traffic. While people are on line for various reasons, the common denominator is they want information. All of the advertising and promotion should be reserved for that little section at the end of your article known as the resource box.

Christopher M. Knight the owner and founder of Ezine Articles.com, writes,” the body of your article is where you “give” and the resource box is where you get to “take” for your article marketing gift of information.”

Indeed. If people like the article you wrote, then chances are they will want to find out more. Your resource box is the doorway to readers getting additional information and you getting more site traffic.

Naturally your byline should contain your name. Pretty basic but you would be surprised at the number of articles which do not have it. It is also okay to include a brief description about yourself. The key word here is brief. Going on and on about what you did after graduating from Whatsamatter University won’t cut it for your readers. Instead focus on the benefits you can provide to them.

Also make sure your link is active and pointing toward the page you want. Then check it and check it again. More website traffic has been lost due to the fact people click on a link and wind up on the wrong page or worse “page not found”.

These are the basic components of your resource box. More than anything, it must be interesting and grab the attention of readers. A big part of this is your keyword selection. Keywords go along way in not only helping readers find your article but getting them to also click over to your website. There are a number of tools you can use for this; however you still cannot go wrong with Overture’s free keyword selector tool.

A word to the wise here: Stay away from stuffing your articles and resource box with keywords. Search engines and article directories frown on this. Also stay away from using keywords that are not related to the topic of your article. This is a classic deception with some writers and does not do anything but tick people off.

You only get between three to five lines to persuade people to click to your website so give some real thought to your resource box. A good device to assist you with this, are the magazines at your local newsstand. Think about it. You walk by and see something that catches your attention. Chances are it’s a sharp headline with a persuasive subtitle that triggers you to read further. It could also be the headline with a list of bullet points. The strategy here is to adapt some of the same attention grabbing techniques to your resource box.

Always keep in mind the main purpose of your article resource box is to get people to travel from the end of reading your article to your website. Make sure your article and resource box work as a team. Provide good article content while showing people the benefits of clicking your link. By doing this you are well on your way to more web site traffic

Daryl Campbell invites you to get free access to more internet traffic tips, video, step by step coaching, tools and up to the minute internet marketing news to grow your business the right way at more web site traffic

Contact HeyGoTo at (702) 475-4227 or go to www.HeyGoTo.com today to find out how we can help you! To read more industry information go to the HeyGoTo Blog at http://heygoto.com/wordpress/

When the time comes to look for a webpage flv player you have to think about what you need, otherwise you could end up using an inadequate product which might offer poor execution and lead to disappointment. Take a look at the information which follows where i lay out the guidelines of understanding what it takes to get a suitable, well-designed movie player for the web.

Web videos are quite powerful when you work them into the design of your webpages; your site’s guests like to view digital movies in addition to having to read the usual boring text, of course, the content of your video(s) must be appealing and relevant to your site’s topic, but it is a requirement that you show your videos in a state of the art webvideo player which is easy to use and well though-out.

What happens is that by inserting a webpage flv player in a suitable place and make use of attractive colors and style, your video(s) can actually inspire those who visit your website to view it and understand what your site is about and what you want them to do. With this new appreciation for how imperative it is to use an appropriate video display tool, let me show you the quick way to get one.

First off, you need to know that in order for you to display videos on a webpage, first it has to be transformed to the internet’s preferred display format, flash video (flv) and then an embedded flv player can be used to display it. Easier said than done? No, it’s a very easy thing to do – you can find a variety of suitable software solutions on the web that easily convert your videos to web format and automatically insert a web-compatible player onto your web page.

Just one thing before you begin to look for a webpage flv player – be confident that whatever program you choose will allow you to select from a wide range of player styles and player ‘skins’, and that you will be able to select the player’s dimensions and the quality level of display. It is of utmost importance that you be able to manipulate these variables on your own; this gives you control over the look of your site, and also important – more return and unique visitors to your website!

Contact HeyGoTo at (702) 475-4227 or go to www.HeyGoTo.com today to find out how we can help you! To read more industry information go to the HeyGoTo Blog at http://heygoto.com/wordpress/

For a moon or two now, there has been this debate about whether link-builders are, in actual fact, SEO’s or whether they should sit in a different realm – sitting more closely with business development or PR.  Much of what link-builders do, after all, is relationship focussed, prospecting and of course results driven – this to me sounds very much like a salesmanship.  But it’s more than that – it’s the full plethora of what true SEO can deliver for a business.

Now, I think in many respects, competent link-builders are the most all-rounded SEO’s in the sector (not simply salesy folk at all), with skills to not only develop campaigns to build a website’s authority and trust through relationships and activity, but also to understand key marketing principles at the root of all SEO activity, or the potential a relationship with a site owner might be worth.

Now, a couple of guys in my team might laugh when they read that as they’ll remember a horrible acronym that I’ve used in training materials: RAMRAT.  In my opinion, everything in SEO should consider ROI, Accessibility, Marketability, Relevancy, Authority and Trust.  I also suggested another couple of acronyms too, but they didn’t sound so ridiculous so didn’t stick with the team…

The idea is that each of these items should be considered in light of what both robots and humans perceive.  Let’s take how they might be perceived by humans and search engines:

1. ROI: well if you do everything else in this list to full effect, then there certainly should be return on investment in that there is great authority, trust and relevancy attributed to the website you’re working on.
2. Accessibility: a link should be crawlable by robots and findable and clickable by humans meandering through the web.
3. Marketability: a link, and the content, widget or image that it’s with should make people want to naturally share it to their own networks, their blog or prompt another type of engagement.  The rediscovery of these links through this sharing and aggregation of topics across social media can be great in building links naturally too (albeit with you being the catalyst).  Relevancy: link-building requires an eye on targeting the content to the places that your target market loiter online – that way you can benefit from clicks as well as the perceived relevancy that is passed via the link.
4. Authority: this links to the next point but it can be hugely helpful to build link-building campaigns that align themselves with pre-established authorities in the sector you are working in.  And naturally, the authority of those links is going to be hugely helpful to pass on to the website you are link-building for.
5. Trust: would the link pass a manual review?  Does it look natural to a search engine and if your target audience was to see it, would it devalue the brand in any way through association or presentation?

…there are many examples to highlight these points, but if your link-builders can stand by their work in a way that drives ROI through each of these areas then they should indeed be regarded as fully fledged SEO’s.  For this reason, the business of link-building is an area that I whole heartedly think needs to be seen as a true representation of what SEO is all about – not a sales role, not a back-office activity but leading the way in creatively understanding and applying a huge range of optimisations for the benefit of greater organic visibility.  And, for this reason, I tip my hat to all you professional link-builders out there – good work!  J

What do you think?  Are link-builders SEOs or are they best described in another way?

Contact HeyGoTo at (702) 475-4227 or go to www.HeyGoTo.com today to find out how we can help you! To read more industry information go to the HeyGoTo Blog at http://heygoto.com/wordpress/

With the continued climb of IT and computer technology, people are getting more used to a whole new kind of entrepreneurship. This entrepreneurship is one that is based online and on the internet. It may not come as a surprise to you because everyday, it is very common to see new websites selling different products and services as well as receipt of emails coming from these businesses. At every part of our day, people get to interact more with the use of the internet. This can be looked upon on two sides. One, internet businesses make life easier for consumers. On the businessman’s point-of-view, business is also better with the widening of the market through the internet. For these reasons, setting up an online business is a way to catch up with the times as well as a brand new way of making profit. When you have an online business or a home based business, it is very necessary to have internet marketing or more commonly known as online marketing. Admittedly, there are hundreds of thousands of business websites. For each kind of product and service, there are also thousands of people who are in the background representing different small to big businesses. So if you are an online business owner, how do you separate your business from the thousand others? How do you make your product, brand or service stand out? The answer lies in the many and various website promotion schemes. To promote a product or service, you definitely have to promote your website because it is through your website that people get in touch with your business. In the world of internet entrepreneurship, website promotion is most essential to make your business succeed or fail. Without this, your website and your product or service offering might as well stay in the dark. One method in online marketing is video marketing. Internet video marketing is a kind of marketing strategy employed by online business owners to announce to the world about their business. In video marketing, what you sell and promote is not only the product or service but more importantly, yourself. Most consumers nowadays are very picky and seem to hesitate when it comes to easily trusting something from the Web. As we all know, there are online scams and there are real and genuine online businesses. Knowing the difference of the two is difficult from the common consumer. So one way to uplift business credibility is to create and show an internet video about the product, service or owner. For products which require assembly or demonstrations, videos are also useful to graphically teach the consumers or buyers. It is not simply a how-to video but also a way to market future products. Having a video for a certain product is a way of saying that the company behind the product cares for the consumer to maximize the use and convenience of the product. This, in turn, encourages more people to buy. Internet video marketing is an effective and creative way to market any product, service, and even a company name or brand. With the rise of many online businesses, having one is an edge over the thousand other online entrepreneurs.

Contact HeyGoTo at (702) 475-4227 or go to www.HeyGoTo.com today to find out how we can help you! To read more industry information go to the HeyGoTo Blog at http://heygoto.com/wordpress/

HTML5, the next version of the markup language used to build Web pages, has attracted attention for its ability to show video inside a Web browser without using plug-ins, such as Adobe’s Flash. But lesser-known features could ultimately have a much bigger impact on how users experience the Web.

Experts say that what HTML5 does behind the scenes–such as its network communications and browser storage features–could make pages load faster (particularly on sluggish mobile devices), make Web applications work more smoothly, and even enable browsers to read older Web pages more easily.

Many websites now act like desktop applications–Web-based office productivity suites and photo-editing tools, for example. But many of the sophisticated features of these sites depend on connections that developers create between different Web technologies, such as HTML, javascript, and cascading style sheets (CSS)–connections that don’t always work perfectly. As a result, websites can be sluggish, may work differently from browser to browser, and can be vulnerable to security holes.

Bruce Lawson, who evangelizes about open Web standards at Opera Software, says that to make websites perform functions the Web wasn’t originally designed for, developers must perform complex coding tasks that can easily introduce errors and make applications fail.

The group working on HTML5, Lawson says, was given the tall order of making the specification more forgiving than its predecessors so that older or improperly coded websites will work better in HTML5-enabled browsers. They also wanted to extend the specification forward to support modern trends such as rich Internet applications. “The basis of HTML5 is relentlessly pragmatic,” he says. “It’s designed to reflect what people are actually doing.”

Experts point to a feature called Web Sockets as an example of the improvements that HTML5 can offer. Web Sockets provide a website with an application programming interface (API) that opens an ongoing connection between a page and a server, so that information can pass between them in real-time. Normally, the browser has to make a request every time it wants an update.

The effect of Web Sockets is something like moving from having a conversation via e-mail to having it via instant message, says Ben Galbraith, who cofounded the Web development, and is director of developer relations at Palm. With e-mail, each message is sent as a single event, while instant messages allow for a smooth, ongoing conversation.

Contact HeyGoTo at (702) 475-4227 or go to www.HeyGoTo.com today to find out how we can help you! To read more industry information go to the HeyGoTo Blog at http://heygoto.com/wordpress/

First off let’s start with the essentials of what you need to be talking about when you are making your videos for your marketing campaign. You and the niches that you are involved with. You and the knowledge that you are  building.  You and the knowledge that you have to help people build their business. The key to successful video marketing is the ability to project your knowledge and your abilities into the people who are searching for answers to their questions.

In this day in age people are looking for content, and content is what you shall give them.  There are numerous tools out there that will help you put your message in front of so many people that you will you will start to drive very qualified traffic into your marketing funnel.

Youtube, Facebook, Myspace, AOL, and Metacafe are the first 5 video sites that you will want to start submitting your videos to.  They are the most popular video sites, plus google just eats up everything that is coming from them.  Getting your videos somewhere in the search engines is like having a stream of gold running into your business.

One of the most efficient tools for submitting you videos to multiple sites at one time is is Tubemogul, once you upload your videos to mogul it has the ability to upload to an ever growing amount video sites at one time.  It can be found at www.tubemogul.com.

So now that you have a good start for what video marketing is all about, go make some things happen.

Contact HeyGoTo at (702) 475-4227 or go to www.HeyGoTo.com today to find out how we can help you! To read more industry information go to the HeyGoTo Blog at http://heygoto.com/wordpress/

Facebook marks milestone
Facebook, the wildly popular social-networking site, hit a milestone today, reaching 500 million users. That’s up by about 100 million in just a few months.

“As of this morning, 500 million people all around the world are actively using Facebook to stay connected with their friends and the people around them,” chief executive officer Mark Zuckerberg said on his blog. “This is an important milestone for all of you who have helped spread Facebook around the world. Now a lot more people have the opportunity to stay connected with the people they care about.”

Six years ago when it began, he said, “I could have never imagined all of the ways people would use Facebook.”

At 500 million, if Facebook were a country it would rank as the world’s third-largest, behind China and India but ahead of the United States.

Mr. Zuckerberg, who started the site in 2004 when still at Harvard, also unveiled a new application dubbed Facebook Stories, where users can write about their experiences.

Contact HeyGoTo at (702) 475-4227 or go to www.HeyGoTo.com today to find out how we can help you! To read more industry information go to the HeyGoTo Blog at http://heygoto.com/wordpress/